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© Reuters. FILE PHOTO: The logo of Temu, an e-commerce platform owned by PDD Holdings, is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. REUTERS/Florence Lo/Illustration/File Photo

HONG KONG (Reuters) – Chinese e-retailer Temu said on Wednesday it has been the target of rival Shein’s “unlawful exclusionary tactics” since Temu’s launch in 2022.

Temu filed a new lawsuit accusing Shein of violating U.S. antitrust laws on Friday. In a statement sent to Reuters on Wednesday, the company said it had to take legal measures to defend its and its merchants’ rights due to “escalating attacks” from Shein.

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