© Reuters Salesforce (CRM) plans to raise prices by 9%, shares climb
Shares of customer relations management company Salesforce (NYSE:) climbed Tuesday morning after it announced a plan to increase prices beginning in August.
In a statement published on its website, Salesforce said it will increase list prices by an average of 9% across Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau. Salesforce’s last list price increase was seven years ago.
“Salesforce’s last list price increase was seven years ago, and since then the company has delivered 22 new releases, thousands of new features—including recent generative AI innovations—and invested more than $20 billion in research and development,” the company said in an announcement discussing the changes.
The cost of Professional Edition will increase by $5 to $80, Enterprise Edition will increase by $15 to $165, and Unlimited Edition will now cost $330, up $30.
Shares of Salesforce climbed about 4% following the update.
