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Meta Plans to Charge $14 a Month for Ad-Free Instagram
European users would have the option to pay a fee or agree to personalized ads, according to the company’s pitch to regulators. Source link
Amazon to Put Ads in Prime Video Shows and Movies
An ad-free option will cost Amazon Prime members an extra $2.99 a month. Source link
Lyft to Expand Its Ad Business as New CEO Eyes a Turnaround
The ride-sharing company and its larger rival, Uber, are racing to build significant ad operations. Source link
Bacardi's Russia Business Grows as Other Booze Makers Leave Country
The owner of Grey Goose vodka and Bacardi rum is hiring staff and shipping millions of dollars of products to the market. Source link
AI Set to Upend the Talent Search at Ad Agencies and Brands
Generative AI could help recruiters find more diverse and specialized candidates, but job hopefuls are also using it to burnish their CVs. Source link
Bud Light's Struggles Cast a Shadow Over Its Sunny Summer Ad Campaign
Bud Light has continued losing ground with consumers during a busy season for the beer industry even as the brand runs its biggest ever summer
Meta Offers to Seek Consent for Highly Personalized Ads in Europe
Under pressure from privacy regulators, Meta Platforms has proposed asking all users in Europe to decide whether they would like to see ads targeted based
Netflix Reworks Microsoft Pact and Lowers Ad Prices
The streaming company is asking advertisers for patience as it tries to jump-start its $6.99 a month ad tier. Source link
Facebook Parent Meta Expected to Report Sales Growth as Turnaround Continues
The social-media giant has seen a surge after cutting costs and improving ad-targeting. Source link
What a Slowdown in Spending by Some Marketers Means for Ad Holding Companies
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