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Sweetgreen Hires Former Chipotle Executives, Readies Mid-America Push
Sweetgreen hired two former Chipotle Mexican Grill executives to lead its marketing and culinary development, part of the salad chain’s strategy to expand beyond large
Bud Light's Struggles Cast a Shadow Over Its Sunny Summer Ad Campaign
Bud Light has continued losing ground with consumers during a busy season for the beer industry even as the brand runs its biggest ever summer
Why Cheech & Chong Ads Are Flooding Twitter
The comedy duo’s marketing campaign has turned into a punchline for fans, critics and even Elon Musk. Source link
Elon Musk's Pivot to X Draws Strong Opinions Across Twitter
The latest move by the billionaire owner to remake the platform elicits excitement and dismay from users, shrugs from advertisers. Source link
Meta's Threads App Sees Early Success, Drawing Advertiser Interest and Twitter's Ire
In less than 24 hours, the app has signed up more than 30 million users, surged to the top of download charts and become a
Twitter Chief Elon Musk Tries to Reassure Advertisers
The billionaire says he is receptive to brands’ concerns but will give priority to free speech. Source link
One Way to Actually Make Money on YouTube and TikTok: Get Behind the Camera
First came the social-media influencer. Now some aspiring influencers are finding it more profitable to assist others in the industry. Many young Americans dream of
Social Media Platforms Are Asking Users for Money. They Probably Don’t Mean You.
Social-media companies are finally asking users to pay up. It isn’t personal—it’s strictly business. As of last month, the option to pay for Facebook’s new
What a Slowdown in Spending by Some Marketers Means for Ad Holding Companies
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