Contact Information
37 Westminster Buildings, Theatre Square,
Nottingham, NG1 6LG
+260.1%
Safety Shot is the FIRST PATENTED
beverage on Earth that helps
you feel better faster by
reducing blood alcohol
content & boosting clarity.
NASDAQ: SHOT
Created by industry experts, patented,
and validated by research, Safety Shot helps your body break down alcohol faster while aiding in
recovery and rehydration.
Extend the night,
Enhance the morning
overview
In Q4 2023, Safety Shot (Nasdaq: SHOT)
launched Safety Shot, the first
patented beverage on Earth that helps
people feel better faster by reducing
blood alcohol content and boosting
clarity.
The Company also unlocks value through
spin-outs of its legacy assets from its
Jupiter Wellness business to unlock value.
- Market Capitalization$42M
- Recent Share Price$1.25
- Shares Outstanding$32.5M
- Avg. Daily Trading Volume (90-day)$2.1M
- SPAC Asset Monetized into Shares Worth$2.1M
- Spun Out SRM Subsidiary Shares Worth$7M
- Value of Safety Shot Acquired July 2023(*3rd Party Valuation Firm)$53M*
- Market Capitalization$42M
- Recent Share Price$1.25
- Shares Outstanding$32.5M
- Avg. Daily Trading Volume (90-day)$2.1M
- SPAC Asset Monetized into Shares Worth$2.1M
- Spun Out SRM Subsidiary Shares Worth$7M
- Value of Safety Shot Acquired July 2023(*3rd Party Valuation Firm)$53M*
SafetyShot launched
Q4 2023 creating
potentially the
biggest disruption
in the drink market
World first in its
category for rapid
blood alcohol
detox
Patented product
improves brain
function, sobriety,
blood alcohol
content
Global hangover
remedy market
was valued at $1.5B
and is projected to
grow at a CAGR of
14.6% through 2028
Management team
with stellar track
record in beverage
and wellness market
from concept to
launch to successful
brand management
Highly favorable
comps with
publicly traded
functional beverage companies
Additional value
creation for share-
holders through
spin-outs; parent
company share-
holders receive
share distribution
investment catalyst
SafetyShot launched Q4 2023 creating potentially the biggest disruption in the drink market
World first in its category for rapid blood alcohol detox
Patented product improves brain function, sobriety, blood alcohol content
Global hangover remedy market was valued at $1.5B and is projected to grow at a CAGR of 14.6% through 2028
Management team with stellar track record in beverage and wellness market from concept to launch to successful brand management
Highly favorable comps with publicly traded functional beverage companies
Additional value creation for share- holders through spin-outs; parent company share- holders receive share distribution
What’s special about safety shot?
TRUE INNOVATION
Safety Shot is pushing boundaries by creating an
exciting new product category (rapid alcohol
detoxification) in a fast-growing market
(hangover remedies).
OUTSTANDING LEADERSHIP BY DOMAIN EXPERTS
Safety Shot’s leadership team includes accomplished serial entrepreneurs, a former senior executive from one of the world’s largest beverage companies, and an industry leading expert in flavoring science and product formulation.
THE RIGHT BUSINESS STRATEGY
We’ve created a multi- channel strategy designed
to dominate e-commerce, quickly win retail shelf
space, and establish longstanding ties with key
distribution and sales partners.
the problem...
ALCOHOL MAKES PEOPLE FEEL SUBOPTIMAL
The average person spends a staggering
two years of their lives hungover.
ALCOHOL OVERINDULGENCE HAS
HUGE SOCIETAL COSTS
It is the 3rd leading cause of
preventable death in the US and
costs the economy hundreds of
billions annually.
THERE IS NO EASILY AVAILABLE FIX
There is no product on the market
that prevents hangovers and quickly
reverses intoxication by regulating
blood alcohol levels.
The Problem...
ALCOHOL MAKES PEOPLE
FEEL SUBOPTIMAL
The average person spends a staggering
two years of their lives hungover.
ALCOHOL OVERINDULGENCE HAS
HUGE SOCIETAL COSTS
It is the 3rd leading cause of
preventable death in the US and
costs the economy hundreds of
billions annually.
THERE IS NO EASILY AVAILABLE FIX
There is no product on the market
that prevents hangovers and quickly
reverses intoxication by regulating
blood alcohol levels.
OUR BREAKTHROUGH
OUR PATENTED FORMULA ACCELERATES THE PROCESS
OF DETOXIFYING THE BODY OF ALCOHOL
By enhancing the metabolic pathways that facilitate this process, we
help the body clear alcohol at a much faster rate than normal.
Safety Shot includes a tailored selection of all
natural vitamins and minerals and nootropics
that assist with rehydration and mental clarity.
Though Safety Shot is a supplement
and has not undergone formal clinical
validation, its efficacy was established via
rigorous blood alcohol content testing
on dozens of test subjects.
These subjects were given breathalyzer
tests to establish detoxification levels
and displayed normal, non-impaired
behavior after rapidly bringing
their levels down.
how safety shot works
Alcohol is a central nervous system (CNS) depressant
Safety Shot has 4 Mechanisms of Action that target the CNS, attacking all things that alcohol impairs PLUS a 5th “Feel Good” component which no other drink or supposed remedy claims.
Sobers a person up by improving CNS activity, cognition, and motor cortex function
Prevents residual alcohol from being absorbed in the gut by creating a protective shield around the gut wall which also reduces the tendency of nausea and vomiting
Reduces effects of alcohol that has been absorbed by the blood by breaking down the alcohol and improving liver function. It takes a few hours for the liver to metabolize each ounce of alcohol and this action is rate-limited (liver can only handle so much alcohol at one time). Alcohol continues to sit in the blood further increasing your Blood Alcohol Level (BAC) until it can be metabolized. Safety Shot breaks this alcohol down helping convert the alcohol into substances that are easily removed by the body without leaving the alcohol effect.
Maintains hydration through an extensive mineral and ingredient combination to reduce the effects of being dehydrated allowing the body to maintain muscle and brain function Improves mental and physical feeling of wellbeing by using several nootropics and vitamins which reduce hangovers, improve recovery, and return the body to a normal state.
Safety Shot has 4 Mechanisms of Action that target the CNS, attacking all things that alcohol impairs PLUS a 5th “Feel Good” component which no other drink or supposed remedy claims of functioning
competitors
While this is a fragmented
category, our product’s
detoxification effect is
a powerful differentiator
Unlike our competitors,
we can eliminate
hangovers and detoxify
in minutes, not hours.
All ingredients
clinically dosed
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Liquid | Cheers | Morning Recovery |
The Plug | |
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| Rapid alcohol detoxification in 60 minutes or less |
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| Created by industry experts |
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| Complete oral rehydration solution |
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| More electrolytes than the leading sports drinks |
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| Essential B vitamins, minerals & antioxidants |
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| Natural detoxifier: Powerhouse formula destroys toxins & fortifies the liver |
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| Caffeine-free energy: Up to 8,000% recommended daily amount of vitamins B1, B2, B3, B6, B12. |
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| Zero sugar |
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| No artificial colors or preservatives, GMO, gluten, dairy, soy |
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Functional Beverage Comps
Celsius Holdings
(CELH)
$15B market cap
$952M annual revenues
A lifestyle energy drink
born in fitness and a
pioneer in the rapidly
growing energy
category.
Monster Beverage
(MNST)
$60B market cap
$6.7B annual revenues
Develops and markets
energy drinks.
Vita Coco
(COCO)
$1.72B market cap
$465M annual revenues
Pioneers in the functional
beverage category with
brands of coconut water,
clean energy drinks,
sustainable enhanced water,
and protein- infused water
Double digit Market Growth
The global hangover remedy products
market size was valued at $1.56
billion in 2020.
And is expected to expand at a CAGR)
of 14.6% from 2021 to 2028
Consumers are a rapidly growing, built-in
customer base for Safety Shot.
Our innovative approach enables us to
win market share from existing players
while expanding the category, given the
much broader applications of
detoxification.
BUSINESS MODEL
First 400,000 cans instantly sold out on Amazon
REVENUE & PRICING
Safety Shot sells in 4-packs for $19.99
or individual cans for $4.99. Our
cost of goods is $1.50 per can.
RETAILER ONBOARDING
Retailers will be brought online via sales
brokers and personal outreach. Existing
retail relationships will help us get out
products in major retailers much faster
than a typical beverage startup.
MANUFACTURE & DISTRIBUTION
Cans will be sold D2C and via retail
partners. D2C orders through the Safety
Shot website are fulfilled via 3PL with
additional sales through online
marketplaces.
RETAILER ONBOARDING
Safety Shot will leverage a 360-degree Sourcing marketing strategy including
digital, in person, and experimental
elements.
project roadmap
Safety Shot launched
Q4 2023
We are developing
additional flavors and
working to reduce the size
of our cans to 9 ounces,
while lowering our cost of
goods to under $1.00. New
flavors will be tested D2C
before rolling out to retail.
As part of our
commitment to innovation
and R&D, Safety Shot will
explore new functional
additives, adaptogens,
and nootropics to extend
the value of our formula
and brand.
project roadmap
Safety Shot launched
Q4 2023
We are developing
additional flavors and
working to reduce the size
of our cans to 9 ounces,
while lowering our cost of
goods to under $1.00. New
flavors will be tested D2C
before rolling out to retail.
As part of our
commitment to innovation
and R&D, Safety Shot will
explore new functional
additives, adaptogens,
and nootropics to extend
the value of our formula
and brand.
OMNI-CHANNEL MARKETING
STRATEGY: DIGITAL & IRL
& PUBLIC
RELATIONS
SWEEPSTAKES
MEDIA & DIGITAL
MARKETING
ADVERTISEMENT
EVENTS
PLATFORM
content x social
Always on Content:
Videos
Podcasts
Articles/Blog
Goal:
Create content with creators
and influencers. Foster a sense
of community and encouraged
word-of-mouth marketing.
Use long form content that can
be edited and distributed
across platforms natively.
Collab with Influencers:
Tiktokers
Youtubers
Music Artists
Fitness creators
Collab with Brands:
Alcohol
Fitness
Wellness
Lifestyle
content x social
Always on Content:
- Videos
- Podcasts
- Articles/Blog
Goal:
- Create content with creators
and influencers. - Foster a sense of community and encouraged word-of-mouth marketing.
- Use long form content that can be edited and distributed
across platforms natively.
Collab with Influencers:
- Tiktokers
- Youtubers
- Music Artists
- Fitness creators
Collab with Brands:
- Alcohol
- Fitness
- Wellness
- Lifestyle
SOME OF THE SAFETY SHOT INFLUENCERS!
Jorge Masvidal
Safety Shot has teamed up
with Jorge Masvidal and
Gamebred Promotions. Jorge
is a pioneer and MMA Legend
who recently held the BMF belt
for the UFC. Safety Shot is
proud
to be the official drink of
Gamebred Boxing and MMA.
Hector Lombard
Hector Lombard, a professional mixed martial artist, bodybuilder, UFC fighter, and former Olympic judoka, has signed on as a Safety Shot brand ambassador.
SteveWillDoIt
Stevewilldoit, one of the most
well-known and well-connected
influencers on the internet, has
joined the cause with SafetyShot
to deliver massive awareness and
recognition. His ties to many
of the most famous people in
the world including but not limited
to Donald Trump, Dana White, and
many others will foster rapid and
valuable growth to the
SafetyShot brand.
localized marketing
Distribution in targeted,
high-volume key
accounts
Drive displays & features
with high-impact
programming
Heavy use of influencers
Launch Markets:
Arizona
California
Sales Strategy:
Simply – Focused - Targeted
DOMINATE
E-COMMERCE
rule TARGET
MArKETS
EXPAND TO
KEY CHAINS
Sales Strategy:
Simply – Focused - Targeted
Financial & Asset Highlights
Creating Value Through Spin Outs
Jupiter Wellness
/ Caring Brands
Share Ownership TBD
Expected Market Value
Upon IPO TBD
Plans to consolidate all its
healthcare OTC products and
its clinical pipeline into a newly
formed subsidiary, Caring
Brands, which will subsequently
be spun out into a separate
publicly traded company.
SRM Entertainment
Spun-Out
Share Ownership 4.5 M
Current Market
Value $7.1 M
Plans to consolidate all its
healthcare OTC products and
its clinical pipeline into a
newly formed subsidiary,
Caring Brands, which will
subsequently be spun out
into a separate publicly
traded company.
de-SPAC Trading
as CJET
Current Market
Value $4.5 M
Jupiter Wellness Acquisition
Corp. (Nasdaq: JWAC), a
SPAC company, completed
a business combination with
Chijet Motor Company, a
developer of next-generation
EVs. Following the de-SPAC
SHOT owns 2.67 M shares of
Nasdaq:CJET.
Q2 2023 Financial Results for the three months ended June 30, 2023
• Revenues of $2.4 M • Operating expenses of $2.0 M • Net losses of $360,000 • Cash on hand: $2.8M
leadership team
JARRETT BOON - CHIEF EXECUTIVE OFFICER
Jarrett is a seasoned entrepreneur and innovator with over 30 years of experience in
creating and growing successful businesses. He was the Co-Founder and CEO of GBB Drink Lab,
which developed Safety Shot. As one of the original thought leaders and investors in LifeLock,
he applied his expertise in sales, marketing, and strategic business development to grow Life-
Lock to $500M in revenue and take public in 2012. Lifelock was subsequently acquired by Sy-
mantec for $2.3B. Prior to LifeLock, Jarrett founded SW Promotions, Inc, a resort marketing and
advertising firm that was acquired by one of its publicly traded partners.
JORDAN SCHUR - PRESIDENT & COMPANY BOARD MEMBER
For over two decades Schur has been a prominent figure in the film and music industries. With a unique blend of creativity and business savvy, he has played a pivotal role at several studios and record companies that have hosted some of the most influential figures in music and Hollywood. In 2006 Schur founded Los Angeles-based Suretone Entertainment, an independent full-service entertainment company that has consistently impacted culture in music, film, and television. Suretone Entertainment encompasses Suretone Records, Suretone Pictures, and Suretone Management. Schur additionally co-founded film production company Mimran Schur Pictures in 2007.
DANIELLE DEROSA - CHIEF FINANCIAL OFFICER
Danielle served as CFO of VirTra where she was responsible for all operations and finance
functions including managing over 50 staff members. Prior, she was Senior Finance Officer at
Common Spirit, a healthcare organization where she managed finances for over 150 hospitals.
As CFO of Lorts Manufacturing, she optimized cash flow, supply chain, and logistics. Ms. De Rosa
has a BS in accounting and Master of Business Management from the University of Phoenix,
and she has attended the Harvard Leadership Program.
JOSH WAGNER - CHIEF REVENUE OFFICER
Josh is the former U.S. Director of Sales for Anheuser Busch, and led a $12B business with a 72
person sales team to their best performance since 2009. Josh created and launched multiple
innovation brands from scratch to shelf. He helped create and develop the Beyond Beer
strategy for portfolio, brands, marketing, sales. Josh also worked with brands, including
Anheuser- Busch, Kellogg, Altria and DirecTV. Josh has leveraged big data analytics to develop
a machine learning algorithm that helps guide decision assortment, space, and store level
tactics.
DAVID SANDLER - CHIEF MANUFACTURING OFFICER
David is a goal-driven executive with more than 30 years experience in the nutrition and health
industry developing, building and managing high-growth, results-oriented projects. A former
COO and CSO to several supplement brands that exceeded $75 million in revenue. David has
Six Sigma and Lean training, providing best practices for improving SOPs, EBIDTA and
bottom-line profits. He is an industry leader in creating best in class products from ideation
and concept to full commercialization. He is one of the industry's top experts in R&D, Innovation,
Product Formulation, Flavoring Science, and Ingredient Development.
+260.1%
Safety Shot is the FIRST PATENTED
beverage on Earth that helps
you feel better faster by
reducing blood alcohol
content & boosting clarity.
NASDAQ: SHOT