Fintech major CRED has introduced digital credit lines against mutual fund investments at rates starting from 8.99%, for a select group of its users as the company strengthens its secured lending play, with CRED Cash plus.
“We’re launching with one partner. The idea is to make sure the product is stabilized. We’re launching cash plus in phases, because we want to just make sure that the product is solid, stable, and scale it up slowly. Lending is a business that you cannot rush and build quickly. You have to first make sure that you’re doing a good job across the board,”said Kunal Shah, founder, CRED.
The company has also launched ‘Svalbard’, a suite of tools designed to help creditworthy members manage their financial profiles more effectively.
The features including ‘Foresight’, a predictive analytics tool that forecasts how financial decisions impact credit scores; ‘Compass’, which creates personalised plans to achieve target scores; and Aurora, which visualises credit progress through a custom typeface and dynamic display.
For card management, Svalbard offers a unified dashboard showing total dues across cards, real-time monitoring of credit utilisation, and anomaly detection to prevent mistakes.
With the ability to track over 10 million unbilled transactions daily, the platform now offers real-time insights into spending patterns. It also features anomaly detection powered by CRED Protect, which scans transactions and statements for hidden charges, unexpected fees, and unusual activity—helping users avoid costly financial missteps.
CRED reported revenue of ₹2,473 crore, a 66 per cent increase in FY24 on the back of higher product adoption and growth of monetised users, while narrowing operational loss by 41 per cent to ₹609 crore.
