In a strategic move, IKEA has decided to adopt the e-commerce-first strategy to foray in the northern region of the country. Beginning March, the retail giant will launch e-commerce operations in ten cities with a focus on next day deliveries in Delhi-NCR region.
The northern region expansion will be a critical piece for accelerating the growth of the retailer in the country that it entered seven years ago. Ikea, which earmarked investments of ₹10,500 crore over ten years in India, is also in the process of finalising plans for further investments, its top executive said. The retailer is also exploring options to bring its small store format to Delhi-NCR later this year ahead of the first IKEA-anchored Ingka Centre launch in Gurgaon in 2026.
From March 1, the furnishings retail giant will begin online deliveries across Delhi-NCR and nine satellite cities of Agra, Prayagraj (Allahabad), Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, and Varanasi.
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