Target: ₹331
CMP: ₹219.10
Baazar Style Retail Ltd (BSRL), headquartered in Kolkata, is one of the fastest-growing value fashion retailers with a strong presence in Eastern India. The company operates 199 stores across 9 States and 170 cities as of Q3-FY25, covering about 1.8 million sq ft, with a focus on tier 3 and smaller cities.
Under its ‘Style Baazar’ brand, BSRL has built a strong market position in key States like West Bengal, Odisha, and Assam through its cluster-based expansion strategy. Catering to India’s aspiring middle class, BSRL offers a family-centric shopping experience with air-conditioned stores, trial rooms, and quality yet affordable products.
The company has also developed 10 private-label brands, contributing about 44 per cent of total revenue in 9MFY25. To deepen its presence in core markets and expand into high-growth regions, BSRL plans to add 45–60 stores annually over the next 2–3 years. Additionally, it has adopted an aggressive pricing strategy for its private-label brands to drive customer acquisition, with plans to gradually normalize margins. This approach is expected to enhance brand recall, improve conversion rates, and strengthen customer engagement, further solidifying BSRL’s leadership in the value fashion segment.
