In line with the the Indian government’s decision to reduce laptop, PC, and tablet imports by 5 per cent annually from 2025 to encourage domestic production, Taiwanese PC maker Asus plans to continue expanding its manufacturing facilities in India to insulate against geopolitical risks.
While its Taiwan facility remains the largest, the company expects its Indian manufacturing capblities to grow significantly to meet both domestic and global demand, said Arnold Su, VP of Consumer and Gaming PC Systems. Currently, Asus has partnered with Flex and Dixon in India. “Initially, our operations addressed only a fraction of the demand, but with this partnership, we are now working towards independently meeting the anticipated demand from the Indian and global market.”
India is Asus’ third-largest market, where it holds over 25 per cent of the gaming market and an 18 per cent share in the consumer PC segment. Looking ahead to 2025, it anticipates a 30 per cent growth, driven by a projected 35 per cent increase in AI and gaming PC sales.
In 2024, AI PCs contributed 5-10 per cent of total PC shipments, and Asus expects this share to increase significantly in 2025 as AI-powered PCs drive the next replacement cycle.
Additionally, AiO (All-in-One) PCs, which offer a wide range of exclusive usability features, are expected to contribute 10 per cent to the company’s overall consumer business in the coming two years, from the present 3 per cent contribution.
Retail expansion
Recently, Asus expanded its retail presence to over 320 stores and targets to reach more than 700 districts by 2026, extending its network to taluka-level markets.
“We foresee an Asus touchpoint in every district of the country by the end of 2026. Some of the key markets we are tapping into include Balasore, Bhadrak, Muzaffarpur, Sitamarhi, Darbhanga, Satna, and Rewa. We are also leveraging regional large-format retailers such as Bajaj Electronics, Aditya Vision, Lulu Mall, and Lotus Electronics, among others. As part of this strategy, we are strengthening retail partnerships, optimizing inventory and supply chains, and leveraging loyalty and financing options,” Su told businessline.
