Automobile enthusiasts, prospective car owners and those looking to upgrade are set for a treat, as over the next two years, over 40 models with multiple powertrains are expected to be launched in the Indian market with automakers seeking to attract customers and increase sales.
There are some that have been eagerly awaited, such as the Tata Harrier EV and MG Cyberstar, both will be launched this year. Other new launches include the Hyundai Creta EV, revived versions of Tata Sierra with both EV and internal combustion engines (ICE) , new Skoda Kodiaq, Skoda Superb, E Vitara, Citroen C3X, C3 Aircross, Mahindra XEV 7E, XUV700 Ebony edition and Kia Syros.
“We will witness new launches across segments by Indian automakers in 2025. Automakers will also launch a slew of electric vehicles throughout the year,” Manish Raj Singhania, Chairman, of Research & Academy, FADA told businessline.
Footfall rise
New car launches have begun attracting customer walk-ins at dealerships, “There has been an increase in customer walk-ins in Mahindra showrooms after it introduced its born electric vehicles. With new launches, consumers are slowly visiting showrooms and enquiries have increased,” said an automobile dealer based in Mumbai.
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Hyundai has around five new launches planned over the next couple of years, including a refreshed Alcazar. Apart from the Harrier and the Sierra, Tata Motors will also be launching the electric Avinya, produced at its Tamil Nadu facility. Mahindra & Mahindra has four launches scheduled for this year, while Nissan has four major launches, including the X-Trail and an affordable EV.
Premium drive
Luxury carmakers are also introducing new cars for the Indian market. German luxury car maker Mercedes-Benz introduced its electric G class and will be launching the Mercedes-Maybach SL 680 Monogram. Audi India recently rolled out the Audi RS Q8 while Swedish luxury carmaker Volvo introduced the XC90.
In FY25, the domestic passenger vehicle industry is expected to grow up to 2 per cent. “New model launches, cost of ownership, disposable income, remain neutral or favourable drivers for the Indian automobile industry. Accordingly, the base for the industry continues to remain high. The passenger vehicle industry volume is expected to grow at a moderate pace of 4 to 7 per cent in FY26,” mentioned market rating agency ICRA.
The new launches and discounts offered by Original Equipment Manufacturers (OEM) will fuel passenger vehicle sales, said dealers.
“The passenger vehicle segment in March is expected to gain traction, fuelled by attractive schemes, the impact of preponed festival sales and fiscal year-end advantages,” according to the Federation of Automobile Dealers Association.
