Birla Opus Paints, part of Aditya Birla Group company Grasim Industries, has opened its first-ever Birla Opus Paint Studio. The company-owned and company-operated store will help customers explore and choose colours.
Launched today in Gurugram, the centre features over 170 products, with a selection of exclusive options for the consumers and is a significant step in the company’s growth strategy, aimed at expanding its retail footprint across India.
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The company plans to open additional experience centres in New Delhi, Mumbai, Navi Mumbai, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Ahmedabad and Surat in the coming months, all with an aim to become India’s second-largest decorative paints brand.
Rakshit Hargave, CEO, Birla Opus Paints said the experience centre is a testament to the company’s commitment to innovation, quality and belief that every home deserves a personalised touch.
“We aim to make painting more than a simple task, turning it into an art of transforming spaces that reflect individual stories. This expansion marks a key step in our journey to becoming India’s second-largest decorative paint brand, ensuring innovation, convenience and excellence for customers,” he added.
Each and every Birla Opus Paint Studio acts as a hub for the architects and interior designers with a dedicated workspace for them with resources, samples and expert support allowing professionals to collaborate and create with ease.
The experience centre will also offer painting services through the company’s Paint Craft Painting service, while each Paint Studio will also feature shades inspired by local culture, heritage, and architecture.
Launched in 2024, Birla Opus Paints has six manufacturing plants spread across India.