EaseMyTrip, one of India’s major online travel platforms, has signed a Memorandum of Understanding with the Korea Tourism Organization (KTO) to promote South Korea as a key destination for Indian tourists. The agreement was signed on February 19, 2025, in New Delhi.
The shares of Easy Trip Planners Limited were trading at ₹12.24 down by ₹0.11 or 0.89 per cent on the NSE today at 1.55 pm.
Under the partnership, EaseMyTrip will create a dedicated microsite offering curated itineraries and travel information specifically for Indian travelers. The company plans to develop destination-specific content, including blogs and videos, while launching co-funded marketing campaigns to increase Korea’s visibility in the Indian market.
The collaboration will extend to Tier 2 and Tier 3 Indian cities, targeting emerging outbound travel markets. EaseMyTrip will provide KTO with regular analytics on Indian traveler preferences and booking trends to optimize marketing strategies.
Myong Kil Yun, KTO’s Regional Director for India & SAARC Countries, emphasized India’s significance as a growing outbound travel market. EaseMyTrip CEO Rikant Pittie highlighted Korea’s appeal as a destination that combines historical sites, urban experiences, and natural landscapes.
EaseMyTrip, has shown significant growth with a 47 per cent CAGR in profits before tax during FY20-24. The company currently provides access to over 400 airlines and more than 2 million hotels globally, with offices across India and international locations.