Eastern, one of the renowned names in spices and masalas, has launched new masala range “Flavours of Arabia” in the Kerala market.
The new product has been launched after unveiling a fresh new brand identity. It has been designed to bring the authentic taste of Arabic cuisine into Kerala households.
Arabic culinary experience
Given Kerala’s ties to the Middle East, Arabic flavours have long been a part of its food culture. Crafted with an understanding of Kerala consumers’ taste preferences, the new range ensures familiar flavours delivering an Arabic culinary experience. The range debuts with Shawarma Masala and Kabsa Masala, each priced at ₹50 for 50gms and is available across retail stores and online platforms.
Girish Nair, CEO of Eastern said the Flavours of Arabia allows home makers to recreate Arabic cuisine effortlessly.The launch is accompanied by the ‘Habibi, Come Home’ campaign, highlighting the joy of bringing restaurant-style Arabic flavours into home kitchens.