Handpickd, an online platform for fruits and vegetables, has turned EBITDA positive in Gurugram and has ventured into Bengaluru.
Launched last April, Handpickd enables consumers to buy quality fresh produce of any quantity as per their preference, akin to offline buying.
As part of its strategic move, the company plans to enter Bengaluru market. The company uses advanced technology and processes to better customers experience.
- Read also: Birla Opus Paints opens first experience centre in Gurugram
Anant Goel, founder of Handpickd said on average customers spend about ₹4,000 monthly on buying fruits and vegetables from Handpickd. This is 10 times the spend on quick commerce channel and five times the traditional e-grocers, he said.
“For the first time, the online spend on fresh produce for a family has exceeded that of offline,” he added.
The expansion to Bengaluru comes after the company’s successful operations in Gurugram, where it has effectively captured higher wallet share of consumers. Expansion into Bangalore is an early attempt to further refine the supply chain, said the company.
Handpickd is betting big on its ‘match-making’ system that enable families get hand picked fruits and vegetables specific to their family needs in 7-8 hours of harvest.
Founded by Goel, Nitin Gupta and Sahil Madan, Handpickd sources directly from farmers to ensure high-quality fruits and vegetables while minimizing waste.
The zero inventory model ensures that there is no dump after the sales cycle and hence yielding to profitable operations.
- Read also: Ola Electric’s Bhavish Aggarwal pledges 5.88 crore shares to secure debt for Krutrim
Looking ahead, Handpickd plans to expand its footprint across key Indian cities, targeting 30 new micro-markets by the end of 2025. The company is betting on technology-driven solutions to drive efficiencies, cut down supply chain wastage and cater to the evolving preferences of urban consumers.
Goel who previously co-founded Milkbasket which catered to the daily needs such as milk, bread and butter to consumers. He has emulated the experience with fruits and vegetables through zero inventory and tech-driven match-making model.
