HDFC Asset Management Co has launched a WhatsApp-based Tap2Invest facility. The industry-first initiative allows HDFC Mutual Fund’s existing KYC-verified investors to invest in mutual fund schemes through a simple, tap-based experience on WhatsApp, making the process seamless and efficient.
Unlike conventional WhatsApp-based investment services that rely on text inputs, this offering provides a more intuitive click-based interface to start a Systematic Investment Plan or make a lumpsum investment in HDFC Mutual Fund schemes.
The platform supports multiple payment options, including UPI Autopay, net banking and other digital modes, ensuring flexibility and ease of transactions. With end-to-end encryption, the service prioritises security, providing investors with a safe and reliable way to manage their investments.
Seamless experience
Navneet Munot, MD & CEO, HDFC Asset Management Company, said the new WhatsApp-based Tap2Invest service is designed to provide a seamless, tap-based experience, making it easier for investors to initiate and manage their mutual fund investments.
By integrating a familiar platform like WhatsApp with a user-friendly interface, the fund house aims to enhance accessibility and ensure that investing remains a hassle-free process for customers, he added.
