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Adyen (OTC: ADYE.Y) was a huge beneficiary during the height of the COVID-19 pandemic. As with other pandemic beneficiaries, this tailwind turned into a headache for the payments processor in 2022 and 2023, causing the stock to fall as much as 75% from all-time highs. Shares have recovered a bit but are still down around 50% from highs as of this writing in early February.

Unlike other pandemic high-flyers that are seeing their competitive advantages erode, Adyen’s business is actually humming along just fine today and is poised to keep growing in the coming years. Here’s why investors should consider buying the financial technology giant before its fourth-quarter earnings are released on Feb. 13.

Payments is a monstrous and confusing industry. When you swipe a card or make an online payment, there might be a dozen services working to authorize and fulfill the transaction.

Adyen’s founders aimed to improve on these mashed-together services with a vertically integrated payments processor. Now it’s one of the largest players in the industry, but this philosophy still describes Adyen today. With a full-scale solution built from the ground up for modern online payments, Adyen’s payments success rate is much higher than industry peers’, which leads to customer wins and happiness.

Beginning with online payments in Europe, Adyen has now expanded around the globe and into virtually any payments processing category. It wants to be a one-stop shop for its payment partners, which are typically large platforms. For example, Spotify and Uber both run with Adyen payments, which have to be up there with some of the most complicated payments solutions in the world. 99.99% of the time, when you order an Uber, the payments process is seamless, even in different countries. That’s the beauty of Adyen’s modern payments processing software.

Adyen started out with a competitive advantage with its modern technology, but it will increasingly grow a new competitive advantage with scale. Why? Because it can drive its pricing lower than any upstart competitor’s. In 2015, Adyen’s annual payment volume was under $35 billion. In 2023, it processed over $1 trillion in payments. As this grows, the company will be able to lower prices while still maintaining high profit margins, due to its fixed cost structure and high incremental profit margins.

Another attractive quality about Adyen is its culture of discipline. Perhaps because its headquarters is far from Silicon Valley, the company is much more cost-disciplined than other financial technology players. This led the company to achieve an EBITDA (earnings before interest, taxes, depreciation, and amortization) margin of greater than 50% during the pandemic boom.

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