Categories: Finances

How restaurateurs can spot recidivist time wasters

It is disappointing to read that London restaurants such as the two-Michelin-starred Gymkhana, which I know quite well, are introducing minimum spends or deposits to deter bots and resale websites (Report, February 22). It is difficult to spend an enjoyable lunch with a friend at such excellent establishments for anything less than the proposed minimum spends, so this seems to be a pointless proposal. 

I am sorry to hear that there have been increases in cancellations and no-shows. However, I agree with Chris D’Sylva of Dorian that the notion of a minimum spend sends a negative message to patrons, particularly those who may be new to the pleasures of good dining. Perhaps the industry might learn from supermarkets and introduce a type of loyalty card to value, and reward return customers, rather than use off-putting sanctions and penalties. 

Such a system would also have the advantage of providing market intelligence to owners about loyal customers as well as alerting them to the recidivist time wasters.

Jim Symington
Holcot, Northamptonshire, UK 

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