Mamaearth announced today that Palak Tiwari has been appointed as the newest brand ambassador, joining longtime representative Shilpa Shetty Kundra. The toxin-free personal care brand unveiled both celebrities in a television campaign for their Ubtan Face Wash.
The campaign, developed by Havas Creative India, showcases the face wash’s formula containing turmeric and saffron, positioned with the tagline “Tan Hataye, Glow Lautaye” (removes tan, restores glow).
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Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer Limited, said Tiwari “embodies confidence, authenticity, and a bold spirit” with “strong connection with younger audiences,” making her ideal for the brand’s ethos.
In the advertisement, Tiwari expresses concern about lost skin radiance due to environmental factors, while Shetty Kundra introduces the Ubtan-based solution.
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Founded by Ghazal and Varun Alagh, Mamaearth has built a portfolio of over 200 products in six years, reaching more than 5 million customers across 500 Indian cities. The products are available through e-commerce platforms like Amazon, Nykaa and Flipkart, as well as through 40,000 retail locations nationwide.
Mamaearth is part of Honasa Consumer Limited, which owns multiple digital-first personal care and beauty brands, including The Derma Co., Aqualogica, Bblunt, Dr Sheth’s and Staze.
The shares of Honasa Consumer Limited closed today at ₹222.70 up by ₹0.63 or 0.28 per cent on the NSE.