PBPartners, Policybazaar’s PoSP (Point of Sales Person) arm, is set to expand its footprint across India, aiming to cover nearly 19,000 pin codes over the next two years. With a strong presence in both urban and rural markets, the company has already established itself in over 18,000 pin codes.
The expansion plan focuses on reaching the remaining areas and increasing agent density and enhancing the efficiency of its vast network of insurance advisors. By equipping agents with better training, products, and support, PBPartners aims to make insurance more accessible and consumer-friendly, Dhruv Sarin, Co-founder of PBPartners, told BusinessLine in Chennai.
Currently, the platform has around three lakh registered advisors, with approximately 1.7 to 1.8 lakh authorized to sell and 60,000 actively selling every month. The company’s priority is to increase agent productivity while continuing to onboard and train new partners. “Our focus is on bridging the gap between insurance supply and demand by offering structured training, better underwriting processes, and a diverse product portfolio to our advisors,” Sarin said.
Since its inception, PBPartners has facilitated the sale of nearly 11 million policies, with motor insurance being a key contributor. However, health and life insurance are gaining momentum, particularly in Tier 2 and Tier 3 markets. The challenge, Sarin noted, lies in aligning insurer offerings with real customer needs.
While many insurance companies push for high-sum insured health policies, rural and smaller-town consumers often seek affordable, lower-coverage options. Some insurers have already launched products tailored for this segment, and PBPartners is working to ensure that advisors can effectively match these solutions to the right consumers.
To strengthen its presence in Chennai, PBPartners has launched its Experience Centre, designed to train and upskill agents, offer operational support for policy issuance, renewals, and claims processing, and provide a dedicated customer engagement zone for personalized insurance solutions.
Chennai has emerged as one of PBPartners’ top five markets, with Tamil Nadu contributing 24 per cent of its total business. The company has built a robust network of 12,000+ agents across the state, including 2,500+ in Chennai, positioning itself as a key player in the region’s growing insurance landscape.