Poonawalla Fincorp, the NBFC arm of the Cyrus Poonawalla Group, has introduced PL Prime Digital 24×7, a digital personal loan designed for salaried professionals seeking instant access to credit.
The company specialising in consumer and MSME lending, said this industry-first offering revolutionises the personal lending landscape by providing a fully digital, seamless, and round-the-clock borrowing experience for employees of prime corporates. Eligible customers can secure loans of up to ₹15 lakh in just 15 minutes through a completely paperless process, eliminating the need for traditional loan formalities. The loan also offers flexible EMI tenure options and requires no collateral.
PL Prime Digital 24×7 is accessible via Poonawalla Fincorp’s mobile app, website, and authorised partners, ensuring a hassle-free and convenient lending experience.
Commenting on the launch, Arvind Kapil, MD & CEO, Poonawalla Fincorp, said: “Access to credit should be seamless, efficient, and tailored to the fast-moving lives of professionals. Whether it’s an urgent financial requirement or a planned expense, PL Prime Digital 24×7 is an absolute industry-first solution for prime customers. We are addressing the demand for an end-to-end digital solution that eliminates the paperwork and delays, making funds available when they are needed the most”.
He added, “This initiative is built on our unwavering commitment to a risk-first approach, deep customer insights and accelerated efforts to consistently leverage technology solutions to transform the lending landscape. By providing 24/7 accessibility, instant approvals, and a fully digital journey, we aim to empower salaried professionals of prime corporates with a reliable financial solution, and set a new benchmark in digital lending.”