Reliance Consumer Products has opened a new Campa and beverages bottling plant in Guwahati with local partner Jericho, the company said in a release.
The plant is spread over 6 lakh square feet and will have an initial production capacity of over 10 crore litres for carbonated soft drinks and nearly 18 crore litres for packaged drinking water, ensuring ample supply for growing consumer demand, it said.
Assam Chief Minister Himanta Biswa Sarma inaugurated the plant today, saying it had been built with an investment of over ₹250 crore.
The plant will manufacture Reliance Consumer’s beverage portfolio, including Campa Cola, Campa Orange, Campa Lemon, Power Up, and packaged drinking water under the Independence and Sure Water brands. It will primarily cater to consumer demand across Assam, Northeast India, and North Bengal, though the facility also has the capability to supply other markets based on demand.
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The plant has been developed in partnership with Jericho, a first-generation business house based in Guwahati. The company said the bottling plant has cutting-edge manufacturing technology with two world-class bottling lines – a 600 BPM (bottles per minute) carbonated soft drink line and a 583 BPM water production line.
“Our operations here will generate new employment opportunities, directly contributing to local economic growth,” said Ketan Mody, COO, Reliance Consumer Products. “This expansion is a key step in our strategy of reviving India’s heritage brands while fostering sustainable development for the region.”
Reliance acquired the Campa brand in 2022 for ₹22 crore. The company, which is rapidly scaling up, has adopted the strategy of buying up yesteryear brands that have a strong consumer recall. Last week it announced buying Velvette brand, a pioneer in satchetising FMCG products.