Following its debut in the UAE market, Bengaluru-based Reliance Consumer Products Ltd (RCPL) has collaborated with UAE-based e-commerce platform noon Minutes, listing a range of its products on the platform.
Ketan Mody, COO of RCPL, stated that the partnership with Noon will help expand Campa’s presence in the UAE, increasing accessibility to consumers. He added that the company aims to strengthen the brand’s digital footprint through this collaboration.
On Tuesday, the company announced its foray into the UAE market in partnership with Abu Dhabi-based Agthia Group, which distributes its products across the UAE, the GCC, Turkey, and West Asia.
RCPL forayed into the soft drink market after acquiring Campa Cola in 2022 and later reintroduced it in 2023.