Reliance Consumer Products Ltd, the FMCG arm of Reliance Industries Ltd, is looking at ramping up its pan-India distribution aggressively. The company will be ending FY25 with its products available across one million outlets, sources told businessline. This comes at a time when two of the company’s brands, Independence and Campa, have crossed the ₹1,000 crore mark each, and some other portfolio brands are close to scaling up to ₹100 crore-mark. Also, RCPL aims to expand its presence in international markets, sources stated.
Pan-India player
Sources close to the development said the company plans to ramp up distribution to about 5-6 million over the next three years strengthening its presence as a pan-India player. Besides strongly tapping general trade channels, the FMCG company is also focusing on strengthening presence in modern trade and other alternate channels such as airline and railways.
While Independence and Campa have swifty scaled up to ₹1,000 crore each in terms of retail sales, a person close to the development said that the company now has a basket of 7-8 brands that are close to touching the ₹100 crore each in terms of scale.
Analysts pointed out that the company has been focusing on swiftly ramping up its presences across categories either through brands built from scratch such as Independence or through low-cost acquisitions which are being scaled up organically.
Recent acquisitions
RCPL has acquired a slew of brands across categories. This includes beverage brand Campa, Ravalgaon Sugar Confectionery’s brands including Coffee Break and Paan Pasand and Lotus Chocolates among others. More recently, it acquired SIL, a brand for sauces and condiments afrnd Velvette.
In December, RIL said that in the first nine months of FY25, RCPL reported a revenue of ₹8,000 crore. Sources said that the company will exit FY25 with revenues in excess of ₹10,000 crore. An industry executive said that the company aims to become a multinational consumer products company and has aspirations to tap into international markets with a focus on offering quality products at affordable prices.
Sources said the company is looking to enter markets in the Middle East, South Asia as well as Africa. The company is expected to have a presence across ten countries by the end of FY27 in these regions.
