© Reuters. FILE PHOTO: A logo of Salesforce is seen at its exhibition space, at the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition center in Paris, France June 16, 2022. REUTERS/Benoit Tessier
(Reuters) – Salesforce (NYSE:) will raise prices for some of its cloud and marketing tools by an average 9% from August, the maker of software for customer relations management said, sending its shares up about 4% in premarket trading on Tuesday.
Its first price hike in seven years comes at a time when Salesforce and several other technology companies are increasing their spending include generative artificial intelligence to their products and services.
The company has over the past seven years invested more than $20 billion in research and development to add new features, including generative AI tools, to its software.
The new prices for Tableau, Sales Cloud, Service Cloud, Marketing Cloud and Industries will cover new and existing customers, Salesforce said.
