GRM Overseas Limited announced today the launch of a new marketing campaign for its 10X Classic Chakki Fresh Atta, featuring Bollywood actor Salman Khan as brand ambassador. The campaign, titled “Better Half Ki Better Choice,” aims to position the product as the preferred choice for families with the tagline “10 Ka Dum.”
The shares of GRM Overseas Limited closed on the NSE today at ₹258.19, up by ₹8.85 or 3.55 per cent.
GRM stated the campaign will begin airing on leading Hindi news channels and will be supported through print media, digital platforms, outdoor advertising, and cinema promotions across India.
According to Managing Director Atul Garg, the initiative seeks to shift consumer behavior toward branded packaged wheat flour products over traditional unpackaged options. Garg emphasized the company’s focus on offering “superior-quality, hygienic, and nutritious” alternatives.
GRM Overseas, originally established in 1974 as a rice processing and trading house, has expanded to become a consumer staples organization with three rice processing units in Haryana and Gujarat. The company exports to 42 countries and is among India’s top five rice exporters.
Industry reports cited by GRM indicate India’s packaged wheat flour market is projected to grow at 16 per cent CAGR, reaching $197 billion by 2030.
