Star couple Nayanthara and Vignesh Shivan have been roped in as brand ambassadors for Havells, a Noida-based electrical equipment company, for the south market. The couple will promote a range of Havells products, highlighting the brand’s diverse product line-up, including premium fans, small domestic appliances, lighting solutions, switches, water heaters, IoT products, wires and kitchen appliances range.
A new communication campaign will be unveiled soon, with extensive support across TV, print, digital, outdoor and BTL platforms, targeting key southern markets, says a release.
Parag Bhatnagar, President- Sales, Havells India, said in the release, “Their association will not only bolster our presence in the South but also allow us to tap into new avenues of growth and strengthen our connection with diverse audiences across India.”
