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Elon Musk's Rebranded Twitter Cuts Ad Prices
The social-media site X is offering hefty discounts to lure back ad dollars Source link
Snap Revenue Falls Amid Efforts to Retool Advertising Business
The owner of Snapchat reported progress in the overhaul of its ads platform but offered a cloudy outlook for the current quarter. Source link
Elon Musk's Pivot to X Draws Strong Opinions Across Twitter
The latest move by the billionaire owner to remake the platform elicits excitement and dismay from users, shrugs from advertisers. Source link
Ad Holding Companies Under 'Gathering Clouds' as Some See Client Slowdown
Interpublic Group of Cos., Publicis Groupe and Omnicom Group, three of the biggest advertising holding companies, reported second-quarter earnings this week. Source link
A Billboard for the Living Room? How Telly Wants Advertisers to Pay for Your TV Set
A startup called Telly has begun shipping free smart TVs to U.S. homes in a novel strategy to help marketers target viewers with ads despite
Netflix Gains 1.75 Million Subscribers, Axes DVD-Rental Business
The streaming service ended the first quarter with 232.5 million customers and said a password-sharing crackdown in the U.S. would be coming soon. Source link
Twitter Chief Elon Musk Tries to Reassure Advertisers
The billionaire says he is receptive to brands’ concerns but will give priority to free speech. Source link
National CineMedia Files for Bankruptcy as Latest Casualty of Cinema Slump
National CineMedia LLC, the largest movie-theater advertisement business in North America, filed for bankruptcy Tuesday after facing years of challenges from reduced attendance at cinemas
Meta to Let Users Opt Out of Some Targeted Ads, but Only in Europe
WSJ News Exclusive Business Facebook, Instagram parent hopes plans to alter a privacy approach that would limit the impact from EU orders Source link