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Bud Light's Struggles Cast a Shadow Over Its Sunny Summer Ad Campaign
Business

Bud Light's Struggles Cast a Shadow Over Its Sunny Summer Ad Campaign

Bud Light has continued losing ground with consumers during a busy season for the beer industry even as the brand runs its biggest ever summer

U.S. Ad Spending Still Expected to Grow in 2023 Despite ‘Stressful Economic Signals’
Business

U.S. Ad Spending Still Expected to Grow in 2023 Despite ‘Stressful Economic Signals’

CMO Today Media owners’ U.S. ad revenues are expected to increase 3.4% to $326 billion this year, according to a new forecast from Magna Source