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Amazon Cuts Dozens of House Brands
The company has decided to eliminate 27 of its 30 clothing labels, such as Lark & Ro and Goodthreads, as it works to fend off
ESPN Strikes $2 Billion Sports-Betting Deal With Penn Entertainment
Penn’s Barstool Sportsbook app will be rebranded as ESPN Bet this fall as part of a 10-year agreement. Source link
Gucci Works Its Socks Off to Be Cool Again
A big test for the fashion brand comes in September Source link
Bud Light's Struggles Cast a Shadow Over Its Sunny Summer Ad Campaign
Bud Light has continued losing ground with consumers during a busy season for the beer industry even as the brand runs its biggest ever summer
Elon Musk's Rebranded Twitter Cuts Ad Prices
The social-media site X is offering hefty discounts to lure back ad dollars Source link
Twitter, Facebook, Google: Companies That Rebranded
Elon Musk shifting Twitter to ‘X’ drew from a familiar corporate playbook. Source link
Elon Musk's Pivot to X Draws Strong Opinions Across Twitter
The latest move by the billionaire owner to remake the platform elicits excitement and dismay from users, shrugs from advertisers. Source link
Macy's Launches New Brand Promising Better-Fitting Clothes
The department-store chain tackles the problem of inconsistent sizing with new private-label brand, On 34th. Source link
H&M Now Wants to Sell You Makeup, Sofas and Crocs
The retailer is moving further beyond its clothing label, doubling down on beauty products, housewares and selling other brands to draw in more shoppers. Source