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Netflix Reworks Microsoft Pact and Lowers Ad Prices
Business

Netflix Reworks Microsoft Pact and Lowers Ad Prices

The streaming company is asking advertisers for patience as it tries to jump-start its $6.99 a month ad tier. Source link

Ad Holding Companies Under 'Gathering Clouds' as Some See Client Slowdown
Business

Ad Holding Companies Under 'Gathering Clouds' as Some See Client Slowdown

Interpublic Group of Cos., Publicis Groupe and Omnicom Group, three of the biggest advertising holding companies, reported second-quarter earnings this week. Source link