IPG

Netflix Reworks Microsoft Pact and Lowers Ad Prices

The streaming company is asking advertisers for patience as it tries to jump-start its $6.99 a month ad tier. Source…

2 years ago

Ad Holding Companies Under 'Gathering Clouds' as Some See Client Slowdown

Interpublic Group of Cos., Publicis Groupe and Omnicom Group, three of the biggest advertising holding companies, reported second-quarter earnings this…

2 years ago