Marketing Services

Elon Musk's Rebranded Twitter Cuts Ad Prices

The social-media site X is offering hefty discounts to lure back ad dollars Source link

2 years ago

Snap Revenue Falls Amid Efforts to Retool Advertising Business

The owner of Snapchat reported progress in the overhaul of its ads platform but offered a cloudy outlook for the…

2 years ago

Elon Musk's Pivot to X Draws Strong Opinions Across Twitter

The latest move by the billionaire owner to remake the platform elicits excitement and dismay from users, shrugs from advertisers.…

2 years ago

Ad Holding Companies Under 'Gathering Clouds' as Some See Client Slowdown

Interpublic Group of Cos., Publicis Groupe and Omnicom Group, three of the biggest advertising holding companies, reported second-quarter earnings this…

2 years ago

A Billboard for the Living Room? How Telly Wants Advertisers to Pay for Your TV Set

A startup called Telly has begun shipping free smart TVs to U.S. homes in a novel strategy to help marketers…

2 years ago

Ads Are Streaming TV’s Next Big Hit

What to Read Next Source link

2 years ago

Netflix Gains 1.75 Million Subscribers, Axes DVD-Rental Business

The streaming service ended the first quarter with 232.5 million customers and said a password-sharing crackdown in the U.S. would…

2 years ago

Twitter Chief Elon Musk Tries to Reassure Advertisers

The billionaire says he is receptive to brands’ concerns but will give priority to free speech. Source link

2 years ago

National CineMedia Files for Bankruptcy as Latest Casualty of Cinema Slump

National CineMedia LLC, the largest movie-theater advertisement business in North America, filed for bankruptcy Tuesday after facing years of challenges…

2 years ago

Pro Take: What Is That Job Ad Really Saying? Fed Paper Looks at Ageism in Tight Labor Market

America’s potential workers are aging. The government says that by 2031 there will be an estimated 4.8 million more men…

2 years ago