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Klaviyo Hires Bankers, Plans for Late 2023 IPO
Finances

Klaviyo Hires Bankers, Plans for Late 2023 IPO

WSJ News Exclusive Finance Marketing-automation company’s plans show potential thaw in new-issue market Source link

Meta to Let Users Opt Out of Some Targeted Ads, but Only in Europe
Business

Meta to Let Users Opt Out of Some Targeted Ads, but Only in Europe

WSJ News Exclusive Business Facebook, Instagram parent hopes plans to alter a privacy approach that would limit the impact from EU orders Source link

One Way to Actually Make Money on YouTube and TikTok: Get Behind the Camera
Business

One Way to Actually Make Money on YouTube and TikTok: Get Behind the Camera

First came the social-media influencer. Now some aspiring influencers are finding it more profitable to assist others in the industry. Many young Americans dream of

U.S. Ad Spending Still Expected to Grow in 2023 Despite ‘Stressful Economic Signals’
Business

U.S. Ad Spending Still Expected to Grow in 2023 Despite ‘Stressful Economic Signals’

CMO Today Media owners’ U.S. ad revenues are expected to increase 3.4% to $326 billion this year, according to a new forecast from Magna Source

Telehealth Apps Sharing Consumer Data Draw FTC Crackdown
Business

Telehealth Apps Sharing Consumer Data Draw FTC Crackdown

Tech BetterHelp barred under proposed settlement from supplying health data for ads Source link