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Mattel Needs Barbie's Movie Magic to Lift Toy Sales
Partnerships and marketing blitz aim to power company past decline in quarterly sales and earnings. Source link
Elon Musk's Rebranded Twitter Cuts Ad Prices
The social-media site X is offering hefty discounts to lure back ad dollars Source link
Wayfair’s Chief People Officer Named to Fill Top Marketing Role
What to Read Next Source link
KKR to Sell Audiobook Publisher RBmedia
H.I.G. plans to pay more than $1 billion for the company, including debt, according to people familiar with the situation. Source link
Home Prices Fell Year-Over-Year in May
Home prices fell from a year earlier in May for the second straight month, as elevated mortgage rates and high prices sidelined buyers. Source link
Why Cheech & Chong Ads Are Flooding Twitter
The comedy duo’s marketing campaign has turned into a punchline for fans, critics and even Elon Musk. Source link
Twitter, Facebook, Google: Companies That Rebranded
Elon Musk shifting Twitter to ‘X’ drew from a familiar corporate playbook. Source link
Dove Maker Unilever Still Raising Prices as Volumes Slip
The consumer-goods giant—a bellwether for the global economy and consumer sentiment—boosted prices to make up for soaring commodities and other costs. Source link
Podcast Cuts, Higher Music Royalties Deepen Spotify Losses
The streaming giant booked its strongest-ever quarter for user growth. Source link
Elon Musk's Pivot to X Draws Strong Opinions Across Twitter
The latest move by the billionaire owner to remake the platform elicits excitement and dismay from users, shrugs from advertisers. Source link