Tech Mahindra secured the first licensing agreement for a leading prepaid wireless provider Cricket Wireless’s Point of Sale (POS) system, “Aktivate.” The company is wholly owned by AT&T and offers affordable, no-annual-contract mobile services in the US on the 5G network.
This agreement marks the first time that Cricket Wireless has licensed its Intellectual Property (IP) to a third party. It will enable Tech Mahindra to integrate Aktivate into its solutions for wireless service providers globally. Aktivate, a modern and intuitive mobile-first POS, powers Cricket’s 4000+ retail outlets, enabling store agents to quickly assist customers and provide superior experiences. Additionally, the solution incorporates GenAI into the interface to assist agents with any questions they have while serving customers.
Manish Mangal, Chief Technology Officer for Telecom & Global Business Head, Network Services at Tech Mahindra, said,“Traditional POS systems are often function-driven and fragmented. The strategic licensing agreement with AT&T to integrate Aktivate will enhance our existing portfolio, providing user-friendly GenAI-driven POS systems that increase sales, reduce training time, and improve customer satisfaction. Looking forward, we plan to incorporate Agentic AI to autonomously perform tasks, enabling store agents to focus fully on interacting with their customers.”
The implementation of this agreement will begin immediately, with Tech Mahindra integrating Aktivate into its suite of telecommunications solutions and strengthening the long-standing relationship between the two organizations. It will now offer this proven solution to wireless providers in markets where Cricket Wireless does not currently operate.