Wells Fargo said its technology interventions and sustained community support has helped improve the lives of farmers in Telangana and Karnataka. Through the dual approach of leveraging artificial intelligence (AI) and providing funding for more than three years, the company said it was driving change in landscape and watershed management, resulting in improved livelihoods for thousands of farmers in these regions.
In a statement, Wells Fargo said its technology team dedicated 2,200 volunteering hours to redesign the FarmPrecise app, developed by Watershed Organisation Trust (WOTR). The app equips farmers with actionable insights for better decision-making, covering weather forecasts, crop management advice, fertilizer application and spraying techniques and real-time market prices and government scheme updates, it said.
App’s success
The redesign included a comprehensive UI/UX overhaul and the integration of AI-powered computer vision, enabling precise crop disease detection and recommendations for organic solutions. These innovations have significantly boosted app engagement, increasing feature usage by 25 per cent, and saved 20 per cent of input costs for over 70,000 farmers. With more than 100,000 downloads, the app empowers farmers to make informed decisions, improving productivity and income.
Uday Odedra, executive vice president and region head of Wells Fargo India and the Philippines, said, “At Wells Fargo, we are committed to driving positive change through technology. The success of the FarmPrecise app along with our support for sustainable farming reflects our dedication to empowering communities and creating a resilient future. It’s great to see our teams’ AI innovation and our community support making a real difference!”
Alongside tech innovation, Wells Fargo has, in collaboration with WOTR, supported soil testing for over 5,255 hectares of degraded land, improving soil moisture and crop growth. The company also facilitated the harvesting of 586 million liters of water, ensuring reliable access for 10,000 farmers. These efforts have boosted agricultural productivity and income, creating long-term positive impact.