Investment in stocks is a preferred primary investment choice among young Indians under 35 years of age, signalling a shift towards direct equity investments over traditional savings instruments, a survey on Investor Behaviour Index (IBI, 2025) by investment advisory StockGro in collaboration with 1Lattice, revealed.
“The Investor Behaviour Index 2025 highlights a remarkable transformation in India’s retail investment landscape,” said Ajay Lakhotia, Founder & CEO, StockGro.
Amar Choudhary, CEO at 1Lattice, stated, “Indian stock markets have witnessed massive investor interest and participation in recent times, with 40 per cent of investors being under the age of 30 years and 1 in 4 new investors being women. Equity investments are being recognised as an excellent wealth creation and passive income generation tool.”
However, 42 per cent of non-investors among takers of the survey have flagged concerns about financial literacy, citing lack of knowledge as the primary barrier to entering the market.
The survey conducted nationwide among 50,000 respondents found that a vast majority (68 per cent) prefer using digital platforms for their investment needs.
The survey found 44 per cent aspiring investors prefer step-by-step guidance to start investing, while 38 per cent pick bite-sized online video courses, highlighting the growing demand for structured, accessible financial learning.
“The accessibility of real-time insights, AI-powered investment recommendations, and virtual trading experiences has significantly lowered entry barriers for new investors,” it added.
The survey has also highlighted concerns of unease market crashes, indicating need for high-risk awareness.
This comes as the broader market tumbled amid selling pressure. Sensex closed 856.65 pts or 1.14 per cent lower at 74,454.41 on Monday, and the Nifty 50 depreciated 242.55 pts or 1.06 per cent to 22,553.35.