Zepto has emerged as one of the fastest-growing consumer internet firms in India, fuelled by the $1.4 billion it raised in 2024.
Quick-commerce unicorn Zepto is pivoting to a new subscription service Zepto Daily currently available by invite only in select pin codes.
The company is considering pulling the plug on its Zepto Pass subscription service and Zepto Dailym is set to replace Pass.
Zepto is offering ‘Zepto Daily’ at a nominal ₹1 entry fee to a select customers. The pass which offers extra benefits, like free delivery on orders above ₹99 is available for ₹299 per month.
The program, which was launched in February last year following a pilot phase, is currently available for just ₹19 after a discount. It comes with a membership validity of only one month.
Public market listing
Zepto, which is gearing up for a public market listing next year, has been ramping up its dark stores. The company has outlined the last quarter of FY26 for Ebitda profitability to public market investors.
Zepto, through its previous two funding rounds, has onboarded several family offices and is working towards becoming a majority Indian-held firm amid growing scrutiny of quick commerce platforms’ models. The company is in the middle of exploring multiple options to significantly increase domestic shareholding in the company.
Zepto has emerged as one of the fastest-growing consumer internet firms in India, fuelled by the $1.4 billion it raised in 2024. It continues to be on a war footing with rivals like Blinkit and Swiggy Instamart.
Published on April 7, 2025
